The flagship event of the MACH Alliance

MACH X: Amsterdam

Meet the Agents.

September 29 to 30, 2026  ·  Amsterdam, The Netherlands

Peer-to-peer guidance for your next step, whether you're just starting, in pilot, or shipping into the wild.
MACH X: Amsterdam is the Alliance's flagship European event. Two days of practitioner-led case studies, discussion and networking for enterprise teams building on open, composable, and connected architecture.

350
Curated Enterprise Attendees
30+
Speakers
3
Tracks Across Two Days
01
Event Theme

Meet the Agents.

Enterprise architecture is in the middle of its most significant shift in decades. Composable is table stakes. The question every organization is now asking is how to build and operate at scale using agents. And most are asking it without an experienced peer to turn to. That is the gap MACH X exists to fill.

No hype. No trends. Vendor-neutral, practitioner-led. Built for the leaders who own their architecture and need to move fast.

A deliberately small gathering. Because the best conversations happen when everyone in the room is genuinely invested in what comes next.

This year's central question: Where are you in your agentic journey, and what do you do next?

About the Event

  • Vendor-Neutral

    No vendor booths. No product pitches. Just expert practitioners from MACH certified technology companies and brand Ambassadors there to support your next steps.

  • Practitioner-Led

    Keynotes and sessions from enterprise teams with agents already in production. What they built, what broke, and what they would do differently.

  • Built for the Room

    250 enterprise end users. Director level and above. The peers you will still be calling six months from now.

Apply now
02
Agenda

Five themes. Two days. One question.

Where are you in your agentic journey, and what do you do next?

One question drives the program. All of it built around what your team is navigating right now: architecture decisions, deployment realities, and the organizational shifts that come with moving fast.

01

Commercial

Spend is tightly controlled. Agentic investment is non-negotiable. We will explore how finance and tech teams are reimagining ROI from the unit of work up. Shifting timescales, new ways of measuring value, and AI as a profit center. Not just a cost line. For the leaders who have to make the numbers work.

02

Change

Has AI kicked off the biggest change program you have ever seen? Join the club. We will explore downsizing profitably, building roles and governance structures that do not slow the organization down, and whether you build a speedboat or cannibalize the mothership.

03

Governance

We will explore what a meaningful governance structure looks like in practice. One that enables experimentation while managing risk. Expect sessions for those just starting out and those already at the leading edge, looking to refine their guardrails.

04

Security

Agentic programs carry specific security requirements that, while manageable, need careful consideration. We will explore practical approaches to protecting IP, managing risk, and bringing your INFOSEC and CISO along for the journey.

05

Technology

The shift to agentic architecture is inevitable. What is less clear is the depth of change to infrastructure and ways of working. We will explore data foundations, agent-to-agent communication, and internal and customer-facing deployments, across two levels: Foundations and Agents That Work.

03
Who attends

Invitation-only. The room reflects it.

80% of attendees hold senior leadership roles across product, engineering, data and AI, martech, and commercial functions at enterprise organizations (€100M+ revenue). These are the people setting AI strategy, making architecture decisions, and signing off on the investments that define how their organizations compete.

Complimentary for qualified enterprise end-users and brands.

  • 80% Senior leadership roles
  • 14 Countries represented
  • 6x Higher AI ROI for composable adopters
Register now
04
Venues

Two iconic Amsterdam venues

MACH X: Amsterdam takes place September 29 to 30, 2026 across two stunning venues.

  • September 28 Welcome Evening Cocktail Reception | Felix Meritis
  • September 29 Conference Day & MACH Impact Awards | Felix Meritis
  • September 30 Curated Networking | Soho House Amsterdam
The Felix Meritis concert hall set up for an event, Amsterdam.
September 28 to 29

Felix Meritis

Keizersgracht, Amsterdam

Latin for "Happy Through Merit," Felix Meritis is an 18th-century Enlightenment building on the canal. Founded in 1788 as an intellectual society by 40 visionaries, it has been a home for culture, science, and dialogue ever since.

Keizersgracht 324, 1016 EZ Amsterdam
Visit venue site
Soho House Amsterdam interior lounge.
September 30

Soho House Amsterdam

Spuistraat, Amsterdam

Housed in the Bungehuis, a protected Art Deco landmark built in 1934 on Spuistraat (a designated Rijksmonument), Soho House Amsterdam has called it home since 2018. A canalside members' club and hotel spanning seven floors.

Spuistraat 210, 1012 VT Amsterdam
Visit venue site
The Impact Awards

The work that's moving the industry forward. Recognized live.

The MACH Impact Awards ceremony closes out Day 1. It's the moment we put real agentic work on stage: the teams shipping production deployments, the projects proving what open and composable architecture can actually do. Come ready to be inspired by the people behind it.

Category 01 Agentic Achievement
Category 02 Impact Makers
Enter the awards
MACH Impact Award
Full room at MACH X Toronto keynote.
Two attendees smiling at a MACH X Toronto networking event.
Attendees in discussion at a MACH X Toronto roundtable.
Two speakers on the MACH X Toronto main stage.
Attendees at a roundtable session at MACH X Toronto.
MACH X Toronto April 2026

350 enterprise leaders. 14 countries. One open architecture conversation.

350
Enterprise leaders
14
Countries
2
Days

“The MACH X crowd actually engages. Had more substantive hallway conversations in two days than I get at most week-long events. Worth the trip.”

Previous attendee

“While the entire world rushes to agentic everything, there’s nothing better than a guided backstage tour like MACH X led by people building and running enterprise data and AI.”

Previous attendee

“When they said it’s a no sales pitch conference, it really was that and more. Real conversations and real-life use cases.”

Manish Chimnani
Beiersdorf

“The real value of the sessions was the focus on the transition that matters most right now: moving AI from POC to Production.”

Amber Gargrish
Unilever

“The MACH X crowd actually engages. Had more substantive hallway conversations in two days than I get at most week-long events. Worth the trip.”

Previous attendee

“While the entire world rushes to agentic everything, there’s nothing better than a guided backstage tour like MACH X led by people building and running enterprise data and AI.”

Previous attendee

“When they said it’s a no sales pitch conference, it really was that and more. Real conversations and real-life use cases.”

Manish Chimnani
Beiersdorf

“The real value of the sessions was the focus on the transition that matters most right now: moving AI from POC to Production.”

Amber Gargrish
Unilever

“The real magic is how small the event feels and how available experts make themselves after the stage. You can go deep with anyone in the venue.”

Previous attendee

“The energy and quality of the program in Toronto was exceptional and a reminder of why this community matters.”

Srinivas Gangapurkar
CarParts.com

“There’s something special about being in a room full of people wrestling with the same challenges you are, and actually wanting to roll up their sleeves and figure it out together.”

Marianne Boucher
Altitude-Sports

“Hearing how other teams are moving AI from pilot to production was incredibly valuable.”

Shaunna Bruton
RBC Insurance

“The MACH X crowd actually engages. Had more substantive hallway conversations in two days than I get at most week-long events. Worth the trip.”

Previous attendee

“While the entire world rushes to agentic everything, there’s nothing better than a guided backstage tour like MACH X led by people building and running enterprise data and AI.”

Previous attendee

“When they said it’s a no sales pitch conference, it really was that and more. Real conversations and real-life use cases.”

Manish Chimnani
Beiersdorf

“The real value of the sessions was the focus on the transition that matters most right now: moving AI from POC to Production.”

Amber Gargrish
Unilever

“The real magic is how small the event feels and how available experts make themselves after the stage. You can go deep with anyone in the venue.”

Previous attendee

“The energy and quality of the program in Toronto was exceptional and a reminder of why this community matters.”

Srinivas Gangapurkar
CarParts.com

“There’s something special about being in a room full of people wrestling with the same challenges you are, and actually wanting to roll up their sleeves and figure it out together.”

Marianne Boucher
Altitude-Sports

“Hearing how other teams are moving AI from pilot to production was incredibly valuable.”

Shaunna Bruton
RBC Insurance
Registration

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All registrations are reviewed and approved to protect the quality of the room. Qualified enterprise end users attend complimentary.